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The Survey is being carried out by Ipsos MORI (an independent survey research agency) on behalf of PAMCo. You can find out more about Ipsos MORI at www.ipsos-mori.com


The Publishers Audience Measurement Company (PAMCo) is the governing body which oversees audience measurement for the published media industry. Their funding stakeholders are News Media Association (NMA – representing Newsbrands), Professional Publishers Association (PPA – representing Magazine Media) and the Institute of Practitioners in Advertising (IPA – Advertising Agencies).


You can find out more about PAMCo at https://pamco.co.uk/

Who are we?

Ipsos MORI will store your information securely and keep it confidential. Your name and address will be kept separate from your answers and will not be passed on to any other organisation. Only anonymised data will be reported and you will not receive any junk mail as a result of taking part. Your data is covered by the Data Protection Act & GDPR.


You can find our privacy policy for video testing here:

Your privacy

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Why was my household selected?

Your household is one of around 27 in this area to have been selected at random from the Royal Mail Postcode Address file, to be invited to participate in a market research survey being conducted by Ipsos MORI on behalf of PAMCo (Publishers Audience Measurement Company). You are of course free to decline to take part.

Market Research Society (MRS)

The Market Research Society (MRS) is the UK professional body for research, insight and analytics. As the regulator, they promote the highest professional standards throughout the sector via the MRS Code of Conduct.

If you would like to verify that Ipsos MORI is a reputable, bona fide research company, MRS contact details are as follows:


W https://www.mrs.org.uk/

T 0800 975 9596

E info@mrs.org.uk

How many people read newspapers and magazines?

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