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This Ipsos UK Survey and your personal data

PAMCo Study – How we use your information

This Privacy Notice explains who we are, the personal data we collect, how we use it, who we share it with, and what your legal rights are. For further details of this study, please contact the study team by email sent to PAMCoHELP@ipsos.com

This privacy policy only applies to this PAMCo study.

About Ipsos

Ipsos UK, formerly known as Ipsos MORI, is a specialist research agency. Ipsos UK is part of the Ipsos worldwide group of companies, and a member of the Market Research Society. As such we abide by the Market Research Society Code of Conduct and associated regulations and guidelines.

Topics

What is Ipsos UK’s legal basis for processing your personal data?

 

Ipsos UK is required by law to identify the legal basis on which we process your personal data. Ipsos UK’s legal basis for processing the data from the questions that you answer when you take part in the PAMCo survey is your explicit consent to take part in the PAMCo study. If you wish to withdraw your consent at any time, please see the section below covering ‘Your Rights’.

Alongside the answers you provide when you take part in the PAMCo survey, we will also process some of the data about you and your household that was provided by an adult aged 16 or over in your household as part of their participation in the Barb Survey.  The privacy notice for the Barb survey can be found here.  

https://www.shapingtv.co.uk/wp-content/uploads/2023/03/Thank-you-leaflet_ENG.pdf

If you take part in the PAMCo survey at your home with one of our interviewers, this includes all of the following information collected as part of the Barb Survey:   

  • How many people there are in your household in different age groups
  • The occupational details of the main income earner in your household
  • For each member of your household, their age, gender, working status, marital status, terminal age of education, whether they are the main shopper, their ethnic background and whether they have any long-term physical or mental health conditions or illness

 

If you take part in the PAMCo survey online using your own device, this includes only the following information as the other items listed above will be collected during the PAMCo survey with your explicit consent+

  • How many people there are in your household in different age groups
  • The occupational details of the main income earner in your household

Most of your personal data that is processed from the Barb survey is processed by Ipsos on the basis of ‘legitimate interests’.  Barb has a legitimate interest in wanting to produce viewing figures for television programmes and commercials. Processing your personal data is the necessary means of producing viewing figures which are accurate and reliable.  Ipsos process your personal data in order to further Barb’s legitimate interests and our own legitimate interests in providing research services to Barb.

The personal data about ethnic background and disabilities are ‘special categories’ of personal data for which we are required to have an additional legal basis for processing. Barb and Ipsos’ legal basis for processing these special categories is ‘statistical purposes’. Processing these categories of personal data is necessary to produce statistics that broadcasters can use to work out how well their programming caters for different groups of the population.

Barb has undertaken to work in partnership with PAMCo by allowing their data collected under the legal basis of legitimate interest and statistical purposes to be shared with PAMCo, and has asked Ipsos to process the Barb survey data outlined above alongside the data collected in the PAMCo survey. 

Ipsos and PAMCo have a legitimate interest in processing the Barb data with the PAMCo data in order to create efficiencies within the PAMCo survey that allow us to produce national statistics about newspaper and magazine readership.  The processing of Barb data with PAMCo data is beneficial to survey participants as it avoids us asking you the same questions twice.    

We make you aware when you take part in the Barb survey that some of the data collected about you and your household in the Barb survey will be processed with the answers you or another household member provide in the PAMCo survey. 

We also seek your specific consent when you agree to take part in the PAMCo survey to having data that was collected about you and your household in the Barb survey processed alongside the answers that you provide in the PAMCo survey.             

What information will Ipsos UK collect about you?

If you do take part in this study, we will collect the information you provide when you complete the survey. If you contact us for any reason regarding this PAMCo research, we will also use any additional contact information you may provide to respond to your request.

How will Ipsos UK use any personal data including survey responses you provide?

Firstly, responding to this PAMCo survey is entirely voluntary and any answers are given with your consent.

Ipsos UK will use your personal data and responses solely for research purposes and to produce anonymous, statistical research findings and insights.

Ipsos UK will keep your responses in strict confidence in accordance with this Privacy Policy. Ipsos UK can assure you that you will NOT be identifiable in any results, either published or shared with our clients.

If you did not agree to be recontacted for the purpose of further research, any contact details you share with us as part of this research will be used solely for the purpose of quality control, responding to any communication you send to us or to send you your incentive. +-

If you did agree to be recontacted for further research after completing the PAMCo survey, your contact details may also be used by Ipsos for that purpose.

We can assure you that any information you provide during this research will NOT be used for marketing, nor will we sell or pass on your information to any third party.

Who we share your data with?

Ipsos UK will be using internal supplier organisations to assist us in running the PAMCo research survey and we will need to disclose your personal data to these supplier organisations for that purpose. This includes Ipsos Interactive Services, part of the Ipsos Group of companies, who are hosting the online survey.

Access to your information will be limited to only those Ipsos UK staff involved in this research project, or who need access in order to directly support the systems used for this research, such as research data analysis systems.

This may include staff in:

  • Other Ipsos Group companies involved in this research.
  • Our sub-contractors who may carry out some of the processing on Ipsos UK’s behalf, and under Ipsos UK control; including the service providers who host or provide technical support for our systems.

Will this survey collect information from children?

This research study is only open to participants aged 16 or over. 

How will Ipsos UK ensure my personal information is secure?

Ipsos UK takes its information security responsibilities seriously and applies various precautions to ensure your information is protected from loss, theft or misuse. Security precautions include appropriate physical security of offices and controlled and limited access to computer systems.

Ipsos UK has regular internal and external audits of its information security controls and working practices and is accredited to the International Standard for Information Security, ISO 27001.

How long will Ipsos UK retain my personal data and identifiable responses?

If you agree to be recontacted for further research, Ipsos UK will retain your data in a way that can identify you and your contact information for 24 months.

Otherwise, within 12 months of you completing the survey (or your paper questionnaire being received by us), we will securely delete your contact details, and survey ID, which will anonymise the data we hold about you.

The anonymous research data will be kept permanently.

By anonymous research data we mean that the data collected from the survey cannot be linked to you and to your personal information.

Cookies

By taking part in our online survey on your own device, you agree to our use of cookies and the collection of information from your PC/Laptop, tablet or smartphone.

By taking part in our online survey on your own device, you agree to our use of cookies and the collection of information from your PC/Laptop, tablet or smartphone.We use cookies to store information on your computer and to collect certain information. A cookie is a small text file that is saved to your device using your browser, which allows sites to recognise you and store preferences and other information if you return to the site using the same device and browser.

There are two types of cookies:

  • Persistent cookies remain on a user’s device for a set period specified in the cookie. They are activated each time that the user visits the website that created the particular cookie.
  • Session cookies are temporary. They allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Once you close the browser, all session cookies are deleted

These files are used as sparingly as possible and are used for quality control, validation and, more importantly, to help prevent us sending you reminders for an on-line survey you have already completed.

We also automatically capture information about the make of your device, your operating system, display settings and browser type in order to ensure that the survey questionnaire is delivered in a form suited to the software your computer is using. We also collect the IP address of your internet connection for fraud prevention purposes. We do not capture any other information from your computer.

The cookies are not used for any purpose other than those described here.

It is possible for you to delete ‘cookies’ or to prevent their use by adjusting the browser settings on your computer. If you do this, please be aware that you may lose some of the functionality of our survey.

More information about cookies and how you can manage them on your device can be found by visiting the Information Commissioner’s webpage on cookies: ico.org.uk/for-the-public/online/cookies

Who to contact if you have any questions about this study or this privacy policy?

If you have any questions about this research or how your information will be used, please contact the study team. They can be contacted by email sent to PAMCohelp@ipsos.com or by letter sent to:

PAMCo Research Team
Ipsos UK
King’s House
Kymberley Road
Harrow
HA1 1PT

If you have any questions or require further information about this privacy policy, Ipsos UK compliance with data protection laws or information we may hold about you, please use the study email and postal address listed above.

Where will my personal data be held & processed?

All of your personal data used and collected for this survey will be stored by Ipsos UK and Ipsos Interactive Services in data centres and servers within the United Kingdom and EEA (European Economic Area).

Your rights

You have the right to access your personal data within the limited period that Ipsos UK holds it.

Providing responses to this survey is entirely voluntary and is done so with your consent. You have the right to withdraw your consent to our processing of your personal data at any time. Household members have the right to object to the processing of their personal data at any time. If you, or a household member, want to exercise your rights, please contact us at the Ipsos UK address below.

You also have the right to rectify any incorrect or out-of-date personal data about you which we may hold.

If you want to exercise your rights, please contact us at the below Ipsos UK address.

You have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO), if you have concerns on how we have processed your personal data, but Ipsos UK would like the opportunity to respond in the first instance.

You can find details about how to contact the Information Commissioner’s Office at ico.org.uk/global/contact-us or by sending an email to: casework@ico.org.uk.

How can I contact Ipsos UK about this survey and/or my personal data?

Ipsos UK can provide a copy of your responses to this research, together with the personal information used to contact you for this research on request at any time before the results are anonymised.

For further details, please contact our PAMCo Research Team. We can be contacted by email sent to PAMCohelp@ipsos.com com with “PAMCo Study” as the subject line.

Or by letter sent to:

Ref: “PAMCo Study”
PAMCo Research Team
Ipsos UK
King’s House
Kymberley Road
Harrow
HA1 1PT

Changes to this privacy policy

We keep our privacy policies under regular review and this policy was last updated on 28 August 2024.

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