This Ipsos UK Survey and your personal data
PAMCo Study – How we use your information
This Privacy Notice explains who we are, the personal data we collect, how we use it, who we share it with, and what your legal rights are. For further details of this study, please contact the study team by email sent to PAMCoHELP@ipsos.com
About Ipsos UK
Ipsos MORI UK Limited, referred to as Ipsos UK in this privacy notice, is a specialist research agency. Ipsos UK is part of the Ipsos worldwide group of companies, and a member of the Market Research Society. As such we abide by the Market Research Society Code of Conduct and associated regulations and guidelines.
About PAMCo
PAMCo stands for ‘Publishers Audience Measurement Company.’ They represent publishers of newspapers and magazines and they commission Ipsos to interview members of the British public aged 16 and over about what they read, both in print and online, so that they can understand more about the readers and non-readers of each publication.
Topics
Will this survey collect information from children?
How will Ipsos UK ensure my personal information is secure?
How long will Ipsos UK retain my personal data and identifiable responses?
Where will my personal data be held & processed?
How can I contact Ipsos UK about this survey and/or my personal data?
What information will Ipsos UK collect about you, how is it used, and what is Ipsos UK’s legal basis for processing your personal data?
Ipsos UK is the independent controller of the PAMCo data. Ipsos UK requires a legal basis or bases to identify the legal basis to process your personal data.
Ipsos UK’s legal basis for processing the data from the questions that you answer when you take part in the PAMCo survey is your ‘informed consent’ to take part in the PAMCo study. If you wish to withdraw your consent at any time, please see the section below covering ‘Your Rights’.
Alongside the answers you provide when you take part in the PAMCo survey, we will also process some of the data about you and your household that you provided as part of your participation in the RAJAR Survey. The privacy notice for the RAJAR survey can be found here.
If you take part in the PAMCo survey, the following information, collected as part of the RAJAR Survey, is processed alongside the PAMCo data under the legal basis of informed consent.
- How many people there are in your household
- The occupational details of the main income earner in your household
- Your age and gender, working status and marital status
- Whether you are responsible for your household’s general household and grocery shopping
The RAJAR survey also collects personal data that is categorised under GDPR as ‘special category data’ and for which we are required to specify separately the legal basis for processing.
The following ‘special category’ information will be also processed alongside the PAMCo data under the legal basis of ‘informed consent’:
- Ethnic background
- Whether you have any long-term physical or mental health conditions or illness
We make you aware when you first agree to take part in the PAMCo survey, and again when you give your consent at the start of the PAMCo Survey, that some of the data collected about you and your household in the RAJAR survey will be processed with the answers you provide in the PAMCo survey.
Ipsos UK will use your personal data and responses solely for research purposes and to produce anonymous, statistical research findings and insights.
Ipsos UK will keep your responses in strict confidence in accordance with this Privacy Notice. Ipsos UK can assure you that you will NOT be identifiable in any results, either published or shared with our clients.
Any contact details you share with us as part of this research will be used solely for the purpose of quality control, responding to any communication you send to us or to send you your incentive.
If you contact us for any reason regarding this PAMCo research, we will use any additional contact information you may provide to respond to your request.
We can assure you that any information you provide during this research will NOT be used for marketing, nor will we sell or pass on your information to any third party.
Who we share your data with?
Ipsos UK will be using internal supplier organisations to assist us in running the PAMCo research survey and we will need to disclose your personal data to these supplier organisations for that purpose.
Access to your information will be limited to only those Ipsos staff involved in this research project, or who need access in order to directly support the systems used for this research, such as research data analysis systems.
This may include staff in:
• Other Ipsos Group companies involved in this research.
• Our sub-contractors who may carry out some of the processing on Ipsos UK’s behalf, and under Ipsos UK control; including the service providers who host or provide technical support for our systems.
Will this survey collect information from children?
This research study is only open to participants aged 16 or over.
How will Ipsos UK ensure my personal information is secure?
Ipsos UK takes its information security responsibilities seriously and applies various precautions to ensure your information is protected from loss, theft or misuse. Security precautions include appropriate physical security of offices and controlled and limited access to computer systems.
Ipsos UK has regular internal and external audits of its information security controls and working practices and is accredited to the International Standard for Information Security, ISO 27001.
How long will Ipsos UK retain my personal data and identifiable responses?
Within 12 months of you completing the survey, we will securely delete your contact details, and survey id, which will anonymise the data we hold about you.
The anonymous research data will be kept permanently.
By anonymous research data we mean that the data collected from the survey cannot be linked to you and to your personal information.
All of your personal data used and collected for this survey will be stored by Ipsos UK and Ipsos Interactive Services in data centres and servers within the United Kingdom and EEA (European Economic Area).
Your rights
You have the right to access your personal data within the limited period that Ipsos UK holds it.
Providing responses to this survey is entirely voluntary and is done so with your consent. You have the right to withdraw your consent to our processing
of your personal data at any time. Household members have the right to object to the processing of their personal data at any time.
You have the right to access your personal data within the limited period that Ipsos UK holds it.
You also have the right to request from us the deletion or erasure of the personal information we hold about you.
You also have the right to rectify any incorrect or out-of-date personal data about you which we may.
If you want to exercise your rights, please contact us at the below Ipsos UK address.
If you have any complaints, we will appreciate if you give us an opportunity to resolve any issue first, by contacting us as set out below. You have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO) if you have concerns on how we have processed your personal data. You can find details about how to contact the Information Commissioner’s Office at Make a complaint | ICO.
How can I contact Ipsos UK about this survey and/or my personal data?
If you have any questions about this research or how your information will be used, please contact the study team. Ipsos UK’s PAMCo Research Team can be contacted by email at PAMCohelp@ipsos.com with “PAMCo Study” as the subject line.
Or by letter sent to:
Ref: “PAMCo Study”
PAMCo Research Team
Ipsos UK, King’s House
Kymberley Road
Harrow, HA1 1PT
To contact Ipsos’ UK Data Protection Officer
Or
PAMCo
Data Protection Officer, Ipsos
3 Thomas More Square
London
E1W 1YW
Changes to this privacy notice
We keep our privacy notice under regular review and this notice was last updated on 2nd February 2026.